Advertising Professionals Build Brands from the Bottom Up

Advertising Professionals Build Brands from the Bottom Up

A professional advertising career means critical decisions, tight deadlines, and all of the excitement the business world has to offer.

by Kelly Richardson
Trade School Columnist

In this commercial society, advertising may be everything. As products and services continue to diversify and marketing budgets continue to balloon, the demand for advertising professionals who have been formally trained at traditional or online schools should spike in the coming decade.

Advertising may be one of the more lucrative industries in the business world. The allure of big advertising profits means that companies and organizations often shell out dollar for career professionals who can successfully market a product. Advertising professionals help design public relations materials, color ads, and web campaigns to promote consumer products and services.

Advertising Careers

Within the industry, there are several niche careers to choose from, including:

  • Public Relations Manager. Public relations managers may be the primary contact point for media, community, consumer, and government relations.
  • Creative Director. Creative directors may handle every aspect of an advertising campaign, from strategic planning to graphic and copy creation.
  • Media Planner. Media planners may be experts in using various forms of media to launch an effective campaign. A keen knowledge of the Web is a must for this career.

The Advertising Career Profile

According to the Occupational Outlook Handbook (2006), the most promising cities for aspiring advertising, marketing, and public relations professionals are

  • New York or Los Angeles. Other facts you might not know are:
  • Outlook. Employment in the industry is projected to grow 22% over the 2004-14 period.
  • Qualification. Most positions require a bachelor's degree, often with a broad liberal arts background.
  • Salary. In 2004, advertising and public relations workers averaged $633 a week.

If you're looking for a unique career that fuses creativity, communications, and business into one challenging experience, the advertising industry may be a perfect fit. And with so many different niche positions to choose from, you can put your unique skills to work in a variety of positions.

About the author

Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.


U.S. Bureau of Labor Statistics (2006)